LOUIS VUITTON x YAYOI KUSAMA
CGI ARTIST / 2022The role in the Yayoi Kusama x Louis Vuitton campaign encompassed both CG artistry and art direction, playing a pivotal part in the creation of captivating digital content for the collaboration’s innovative mini-game. This game was integral to the campaign's digital approach, aimed at augmenting the immersive experience of the collaboration and engaging a diverse audience. As an art director, the task involved aligning the visual aesthetic with Kusama's renowned style and Louis Vuitton's luxury brand identity. This required a profound understanding of Kusama's artistic philosophy and the skill to translate these ideas into digital mediums that resonate with viewers. The expertise in CG was crucial in producing content that was not only visually appealing but also consistent with the campaign's artistic vision. This work demonstrates an adeptness in merging art, fashion, and technology, creating content that surpasses traditional media boundaries. The mini-game and other digital assets significantly contributed to bringing the campaign to life, offering an interactive platform for audience engagement.
