adidas Store Installation
For adidas LDN, in collaboration with The Midnight ClubSelected for collaboration as one of London's most exciting design talents, the role in the adidas LDN flagship store on Oxford Street was a landmark project that coincided with the release of the adidas Originals ZX 2K BOOST. This innovative installation featured a digital floor designed to create an anamorphic optical illusion, engaging visitors as they entered the Ground Floor Base Area of the store. This creative concept enhanced the customer experience, creating a dynamic and immersive retail environment, while complementing the cutting-edge appeal of the adidas Originals ZX 2K BOOST.
